Hi, I'm Cindy.

I'm a recent Tufts grad interested in media (digital and social), market research, marketing, and advertising. I'm also a fan of dancing, baking cakes, curling up with a good book, and currently, finding a job.

Expect relevant and irrelevant posts to aforementioned interests.
Recent Tweets @cindyhko
Posts I Like

"Idleness is not just a vacation, an indulgence or a vice; it is as indispensable to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as disfiguring as rickets. The space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration — it is, paradoxically, necessary to getting any work done." - Tim Kreider

A friend of mine sent me this article as we were discussing my unemployment, as well as his (overfilled) full-time employment. And obviously, it struck a chord to both of us. I mean, we often hear that Americans are overworked, and have some of the worst work-life balances compared to any other country. This is common knowledge.

Kreider argues that not all of us wants to live this way, to be so busy that we utilize our complaints as boasts- it’s something we’ve forced each other to become. I mean, who hasn’t secretly (or not so secretly) hated on the classmate that has finished all their assignments ahead of time? At college, people seemed to clock in their library hours with a sense of pride, along with their self-proclaimed “misery.” I for one, am guilty of writing off other people’s “busyness” because, you know, they didn’t dance as much or have evening rehearsals every night that ran until 1am and THEN had to start their assignments for the next day, ughhh,.. etc, etc. Yeah, it got ugly sometimes.

But now. Now: I’m spending my days reading (!) for pleasure (!!!), taking yoga classes each day, snacking constantly, and catching up with friends. I’m writing long emails, writing handwritten letters, and sending care packages to people I miss. And I’m still trying to figure out how to feel okay about this idle time. But I like Kreider’s optimism, or rather, morbidity, when he talks about his deathbed. I too, subscribe to the belief that the only thing I’ll regret is not spending enough time with the people I care about, and making sure that they know that I care about them. Sappy, I know- but it beats beats the idea of being “useless” :P

bitshare:

The INSTEON LED Bulb is not just any ordinary light bulb, it’s way better. It’s the world’s first networked dimmable light bulb. Plus, it’s an LED bulb, so you get the same energy saving and long lasting bulbs, but with the added benefit of it being a networked bulb.

Read More

Until my iPhone can control everything in my house a la Smart House then I don’t want to hear about it.

With some clever camera trickery, artists Lucie & Simon have captured some of the world’s most populated cities completely devoid of any human activity. The result is a series of unimaginable, apocalyptic-like photos – honestly eerie yet incredibly compelling and cool.

Unbelievably cool.

The travel site has discovered through extensive data mining that Mac users typically spend as much as 30 percent more per night on hotel stays, prompting them to display higher-priced travel options for Mac users than individuals using a Windows-based computer.

Man, this takes data mining to another level. Part of me (the consumer side) is appalled by such aggressive tactics, but the other (marketing geek) is impressed. It’s sneaky, yeah, but innovative- travel planning is stressful and Orbitz takes advantage of that stress, of that consumer that just wants to choose hotels from whatever results show up on the first page and get it over with. The article also notes that the site also factors in the “user’s location, history on the site, and a hotel’s popularity”, among other metrics. I guess the implication of this is where it will go next, though I wouldn’t be surprised if this isn’t already being rolled out elsewhere and we just don’t know about it (yet).


Completely irrelevant but totally gratuitous picture of a Chihuhua enjoying him or herself.

[Click through for more pictures of goofy canines]

psychotherapy:

Yes, caffeine helps. But new research shows that the moderate noise level in busy cafés also perks up your creative cognition…

For my first behavioral stats lab back in sophomore year I did an experiment on the effects of music and ability to focus/complete a memory task. It was more of an exercise than the actual pursuit of a groundbreaking finding, but nevertheless, we came to the (groundbreaking) conclusion that music without lyrics helped in the task as opposed to music with lyrics. But now here comes this other study, which studies effects of levels of ambient noise on creativity. Fascinating! The results essentially affirm why I love cafes so much, and why I hate the Tufts Tisch silent reading room with a burning passion.

Also, why have I JUST discovered The Journal of Consumer Research, and where can I sign up for the publication?? Psychology and consumerism? Yes please.

As a recent Tufts grad (yup, that happened), what have I been up to of late? Well, I can assure you, it’s all very productive stuff. I have a very strict schedule of taking yoga classes, cafe huntin, finding jobs online in said cafes, facebook-ing ,gmail-ing, pinning, and my newest obsession? (hint: it’s not getting rejected from jobs)
READING!!!!!!
I can’t even begin to describe the sensation of reading for pleasure, after years of reading for academia. My brain has been deprived of such pleasure for so long that it now craves and devours books like never before. It’s not so much evidence of my intellectual pastimes than it is inactivity and boredom in suburbia… but I’m reading at a speed like never before. I’m talking about a book a day, essentially- unless it’s a 400-600 pager, in which case it might take 2-3 days. And if you can even believe it, this process is made EVEN MORE FUN with my discovery of a site called GoodReads. It’s essentially a social networking site but better, since it involves books, bookshelves, and recommendations. They have every book on there, I swear. Users can recommend books, compare what they’re reading to others (I mean, that’s what friends are for yea?), and my personal favorite, keep track of what they’ve read, are currently reading, and what they would like to read. Because I’m a huge multi-tasker (sorry book purists), I read like, 10 books at a time. Goodreads keeps track of the books for me, in case I forget. It’s brilliant.
So go ahead. Sign up. Add me as a friend- I promise not to poke you or anything (only because that’s not a functionality they have… yet). And get readin ;)

As a recent Tufts grad (yup, that happened), what have I been up to of late? Well, I can assure you, it’s all very productive stuff. I have a very strict schedule of taking yoga classes, cafe huntin, finding jobs online in said cafes, facebook-ing ,gmail-ing, pinning, and my newest obsession? (hint: it’s not getting rejected from jobs)

READING!!!!!!

I can’t even begin to describe the sensation of reading for pleasure, after years of reading for academia. My brain has been deprived of such pleasure for so long that it now craves and devours books like never before. It’s not so much evidence of my intellectual pastimes than it is inactivity and boredom in suburbia… but I’m reading at a speed like never before. I’m talking about a book a day, essentially- unless it’s a 400-600 pager, in which case it might take 2-3 days. And if you can even believe it, this process is made EVEN MORE FUN with my discovery of a site called GoodReads. It’s essentially a social networking site but better, since it involves books, bookshelves, and recommendations. They have every book on there, I swear. Users can recommend books, compare what they’re reading to others (I mean, that’s what friends are for yea?), and my personal favorite, keep track of what they’ve read, are currently reading, and what they would like to read. Because I’m a huge multi-tasker (sorry book purists), I read like, 10 books at a time. Goodreads keeps track of the books for me, in case I forget. It’s brilliant.

So go ahead. Sign up. Add me as a friend- I promise not to poke you or anything (only because that’s not a functionality they have… yet). And get readin ;)

Watch my good friend from high school, Martha Farlow, roast music legend John Legend for 7 minutes. I remember learning about self-esteem maintenance in social psych sophomore year, and the idea of “bask in reflected glory”. This basically means you associate yourself with successful people, how the successes of others (friends, colleagues, sports teams) increases your own self-esteem by association. Of course, this only works if you’re not in competition for the same things. But anyway, this random psych digression is just another way of explaining how proud I am of knowing Martha and of all her awesome achievements :]

izmia:

Creative America Disability Association Advertisement: For some It’s Mt everest Help build more handicap facilities - Yaratıcı Amerika Engelliler Derneği Reklamı: Bazıları için bu Everest Dağıdır. Daha fazla engelli olanakları oluşturmamıza yardımcı olun.

I LOVE this. Creative advertising for a good cause.

(via katychuang)